Before you start your freelance business, you need to get very clear on why you want to start freelancing in the first place. Once you have your bigger picture goals in mind, how you utilize your limited amount of time will greatly determine your level of success with freelancing..
As a wise Jedi Master once said, “Do or do not. There is no try.” To weather the challenges of freelancing and have the opportunity to set and achieve meaningful goals, you need to gravitate toward a purpose. In other words, what’s going to get you out of bed in the morning?
Five popular reasons for pursuing a freelance career are to:
Although freelancers are required to wear lots of hats while running their businesses, don’t mistake that as an indication that you should offer a grab bag of services. Instead, you need to figure out the unique set of talents you’re going to offer the world. Because the more specialized your business is, the more successful you’ll be.
Perhaps you’re not sure which service offerings will be most distinct and lucrative. Ask yourself:
What am I best at doing?
What are clients most likely to pay me for doing?
When the answer to those 2 questions is the same service, you’ve got yourself a business niche.
When you clearly promote your core offering to clients, it makes everyone’s lives easier. Your clients will appreciate it because they’ll be able to recognize right away if you’ll be able to meet their needs. And you’ll save time and hassle as well because there will be fewer irrelevant inquiries.
Once you start connecting with clients and the jobs start rolling in, your moment of truth has arrived. All your schooling, doodling, research, and past successes have brought you here. It’s time to deliver.
The good news is that your freelance career is driven by a purpose. Whatever it was that prompted you to embark on this journey will now provide the motivation to excel. You have the talent. You have the desire. There’s nothing holding you back.
With each successful freelance job, your collection of happy clients grows. Your reputation will begin to precede you and that positive energy compensates for the inevitable times when you’re not at your best.
As Katia Beauchamp, cofounder and CEO, Birchbox, explains:
The only thing you have is relationships with consumers. And consumers wanting you to win, caring about you, the reciprocity of care, is unstoppable. You can really stub your toe when a consumer wants you to win. You can really miss and you have another chance because there’s care on both sides. That’s what a relationship means. It isn’t just about trust on our side, it’s reciprocal.
Is there anything better than people helping each other? As a freelancer, you’ll have the opportunity to share your talents and make your clients’ lives better. And they’ll return the favor by paying you, referring you, thanking you, and respecting you.
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