Now, your website is finally ready and you decide to put it online. You share the link to your professional network, but your traffic stagnates and you are unable to retain your users. Like anyone who has created a website, you want to gain visibility and convert more customers.

You then ask yourself the fateful question: how to increase the traffic of your site? A question that torments the minds of all site owners, especially since digitalization and the pandemic which have further demonstrated the power of the Internet. But who says more competition, says more efforts to boost its visibility!

Here are some ideas to boost your website:

1. Measure your site traffic

The first step, and not the least, is to measure your traffic: it all starts there! How to implement a traffic increase strategy if you don’t have quantitative data to rely on?

Know that your site’s performance indicators are valuable data for defining an appropriate strategy. The most revealing and essential to traffic management are 5 in number:

  • The bounce rate
    Percentage of visitors who view a single page of the site and leave immediately. The lower the bounce rate, the better.
  • The conversion rate
    Also called “transformation rate”, it is the percentage of visitors who have carried out an action (purchase, registration, quote request, etc.)
  • The number of unique visitors
    This is the number of Internet users who visit one or more pages of your site.
  • Duration of visit
    This is the average time visitors spend on your site. It is particularly relevant to verify its attractiveness.
  • Most visited pages
    To know your most effective pages, and to inspire you, this indicator is perfect.

All these indicators can be found using software and tools specialized in audience measurement.
The best known and 80% market leader is Google Analytics. The Google tool is the best known and probably the most used.

2. Improve your natural referencing (SEO)

You can do a technical SEO audit of your website in order to have basic quantitative data on which to base your SEO strategy.
The secret is to work well on your keywords in order to capture only qualified traffic. Several tools specialized in natural referencing can help you find the most relevant keywords for your sector, but also allow you to measure the performance of your competitors.

3. Create qualitative and relevant content

Even if your site is the most beautiful, the most stylish, but that won’t increase your traffic, at least not only! A blog, regularly updated, will help you retain your audience and position yourself as an expert in your field.

Your content must be useful, adapted to your target and pleasant to read. To do this, it is advisable to vary its formats, in order to constantly surprise readers: 

  • The articles
    The most used and suitable content for keyword research. Write engaging and SEO-optimized blog posts to position yourself on Google results.
  • Infographics
    Infographics are very popular with Internet users, due to their high potential for virality and their attractive visual aspect. You can publish them on your social networks and redirect the audience to your site.
  • White papers
    Often used by BtoB companies, white papers are files that deal in detail with a specific subject. They are highly appreciated by professional targets and allow you to collect valuable data through downloading them.
  • The video format
    The video format is a real springboard to boost your visibility, thanks to its dynamism. It is a particularly powerful communication tool.

 

4. Use social networks

How not to approach social networks when talking about visibility? Although natural referencing remains one of the best ways to increase your traffic, social networks are all the more important!

  • Here are some numbers:
    Over 2 million businesses use Instagram for advertising
    200 million Instagram users visit at least 1 company profile per day;
  • More than 30% of users buy directly on social networks;
  • 43% of B2B marketers say Facebook is their primary advertising channel

Social networks are particularly effective in increasing the rate of engagement, interactivity and proximity with your readers. You can :

  • Promote your blog content,
  • Post engaging videos of any genre (Tiktok, etc.),
  • Make “ lives ” and interact live with your users,
  • Post stories (video, photo, survey, etc.) and fuel the interest of Internet users,
  • Sell your products directly via social networks, etc.

5. Improve the ergonomics of your site

If your website is slow to load, visitors will tend to leave it more quickly and, in the majority of cases, not return.
On the other hand, if your site is not fast enough, it will be penalized by Google and will therefore be less well referenced, which affects your traffic.

As you will have understood, the ergonomics of your site is a point that should not be overlooked! The user experience must be at the heart of your digital strategy:

  • The site must be clear, fluid and understandable,
  • It must not contain bugs, 404 pages, or empty pages,
  • The interface must be ergonomic and the user must be able to find answers to his questions quickly.

Think of chatbots, which are real performance levers for companies today. They allow you to answer the most frequently asked questions automatically; they thus considerably improve the user experience.

You can always entrust the management of your site to a specialized tool.

Commerce Cloud from Salesforce is a fully modular e-commerce store management software. Save time by automating your laborious management tasks and focus on the user experience:

  • Offer an ever more personalized shopping experience to your customers thanks to Einstein, the AI ​​included in the tool;
  • Collect and analyze your site usage data directly in the tool to adapt the customer journey as quickly as possible, and maximize your ROI.

6. Emailing

The effectiveness of emailing is no longer to be proven today! This is one of the best ways to gain visitors to your site. To build an effective emailing strategy, you will need to follow 3 key steps:

  • Collect as many email addresses as possible and create customer/visitor files.
  • Carry out AB testing and evaluate which email model performs best, registers the most clicks, has the highest open rate, etc.
  • Set up a clear emailing strategy, with precise sending dates and a well-defined target.

There are several software specialized in emailing, but you can also adopt CRM software for a more global management of your activity.

 

7. Google My Business

Google My Business (GMB) is a free tool that lists all the listings of establishments according to Internet searches, with a local proximity dimension. It is a real SEO service that should not be overlooked.

8. Paid referencing

Natural referencing is certainly an excellent way to acquire traffic for free and over the long term, but if you want to give a (first) boost of visibility to your site over a particular period (Christmas or Valentine’s Day for example ), you can use SEA, aka paid referencing!

Do you see these sites positioned at the very beginning of Google results in the “Advertisement” format? These are websites that use paid referencing through Google Adwords. A good way to gain visibility quickly, but temporarily.

 

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